Khulna Khan Bahadur Ahsanullah University

Biography

Md. Farhad Hossan is a distinguished marketing professional with expertise in Marketing Management, Strategic Marketing, Brand Management, Marketing Analytics, Services Marketing, Consumer Behavior, and Integrated Marketing Communications (IMC). He completed both his MBA and BBA in Marketing from Islamic University, Kushtia, achieving First Class First in MBA and First Class Second in BBA with multiple academic scholarships. He is recognized for his strong analytical ability, leadership, and communication skills, and is committed to higher education through ethical practice, research engagement, and student-centered teaching.

Academic Qualification

• MBA (2023): Marketing, Islamic University, Kushtia (CGPA: 3.82/4.00)
• BBA (2022): Marketing, Islamic University, Kushtia (CGPA: 3.77/4.00)
• HSC (2017): Business Studies, Government College of Commerce, Chattogram (GPA: 4.83/5.00)
• SSC (2015): Business Studies, Chittagong Residential School & College (GPA: 4.78/5.00)

Research Interests

• Influence of Digital Media and Tech Reviewers on Consumer Purchase Decisions (Gen Z Focus)
• Ecotourism Marketing
• Consumer Decision-Making and Buying Behavior
• Sustainable Marketing Strategies and Ethical Business Practices
• Brand Perception and Brand Loyalty among Gen Z

Publications

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